Why Should TpT Sellers Use Pinterest?

Why is Pinterest so important and a necessity for TpT sellers?

You keep hearing me say, Pinterest is the key!  But why?!  And how can you use it efficiently?  Keep reading!

As educators, our audience goes to Pinterest for inspiration and ideas for their classroom.  Think of Pinterest as a search engine, NOT AS A SOCIAL MEDIA PLATFORM!!  Due to algorithm changes, people don't follow people as often, they follow interests.  People also tend to go onto Pinterest and search for what they are looking for.  What does that mean for us as TpT sellers?  We want our content where our audience is searching!!  

What should we pin?

Remember, people are searching for inspiration and ideas.  If they wanted to buy automatically, they would go to TpT directly.  That said, can you put products on Pinterest...YES!  But I would recommend using product in action photos more times than just your TpT cover image.  You want it to fit with the Pinterest mindset. You want this "buyer" to see the inspiration and how that product will help them.

What else can  you pin?  Blog posts!!!  This is the best thing to pin!  People want inspiration and FREE ideas....(not just freebies).  What will someone be searching for?  How can you help them?  

Things To Remember:

People mostly view Pinterest on their phones.  That means you want your pin images to be mobile friendly.  You also want the blog post that it takes them to to also be mobile friendly.  Think big fonts, bright colors, not too cluttered with image collages.

Reasons Pinterest May Not Work:

• You aren't pinning clear, easy to read images
• You aren't writing intriguing captions
• You aren't pinning often.  You should be pinning AT LEAST 5 times daily!
• You aren't pinning into boards that represent your brand
• You didn't showcase who you are in your Pinterest profile
• You aren't directing them to content that is interesting enough
• You are giving all the "goods" in the pin and they don't need to click in to read more and be able to execute
• You are spamming the same pin over and over at the same time.  Spread them out!
• You are only pinning to TpT, not blog
• You are only pinning your own content, not others as well.  Pinterest wants to see that you are contributing to the culture of Pinterest.
• You aren't pinning with keywords in mind.  What are people typing into the search?  Use those keywords in your image and description.
• You are only selling and not helping.
• You are only pinning into collaborative boards, and not your own.  Collaborative boards don't have the same impact as they used to.
• You aren't analyzing what is working and what isn't.  Keep doing what works.  Pin it again.
• You are deleting pins before you pin it again.  Don't do that!   No need!  Just pin again, as long as there is time interval in between and you pinned other content in meantime, you are fine!  Audience won't notice you pinned it again.

You said pin often and in multiple boards.  What do you mean?

You should have a nice variety of pinterest boards on your account.  They should cover all the topics and areas you create products in and write blog posts about.  Think topics that make up your day/school year.  One product or blog post may AND SHOULD fall into multiple categories.  You should pin that pin into the various boards it will fall into.  You SHOULD NOT do it all at one time!  It should be pinned once a day up to once a week or more!  This way, you should pin it AGAIN into the same board once a month!  So when someone searches on Pinterest for that topic any week of the month, your pin will come up in search since it is fresh as it as pinned again into a different board each week.  You always want your pin to be fresh.  Don't spam, spread them out.  No need to delete pins when you repin!

How can you pin often without taking too much time away from life/work?

Tailwind!  You can set it and forget it!  Want a free trial of 100 pins to test it out?!  Click HERE to learn more!  I will be doing more blog posts on the topic!

What does this tell you?

Pinning is essential to your TpT business.  Your audience is there and needs you!  Be there when they are searching.  Don't just sell, help, inspire, and motivate!  Bring them to your website/blog and showcase your expertise!  Earn their trust and the right to sell to them!   Keep blogging like a boss and write awesome content that your audience will need, not want!  They may not even know they need it!  Make them realize  it.  Solve their problems!

Have more questions about Pinterest?  Write them in the comments or feel free to hop into my Facebook group and ask there!  Join the group by clicking HERE!